Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?
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چکیده
منابع مشابه
Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?
Research into permission-based mobile marketing is increasingly common due to the widespread adoption of mobile technology and its use as a communication channel. Yet few studies have attempted to analyze the factors that determine attitudes toward mobile advertising while simultaneously considering: the links among them and consumers' intentions, behavior, and/or cognitive and affective variab...
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ژورنال
عنوان ژورنال: Frontiers in Psychology
سال: 2017
ISSN: 1664-1078
DOI: 10.3389/fpsyg.2016.02018